Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Tina Lewis
Tina Lewis, the esteemed Broker/Owner of Home Team Real Estate Group LLC, is a true luminary in the world of real estate. With a career spanning nearly two decades, Tina's journey from property management to real estate has been defined by an unyielding commitment to helping individuals and families achieve their dreams of homeownership.
Tina's story in the real estate industry began in 2003 when she embarked on a fulfilling career in property management. During these formative years, she learned the intricacies of property upkeep and management, gaining invaluable insights into the fundamentals of real estate. This experience became the bedrock of her transition into the dynamic world of real estate sales in 2015.
Today, Tina is more passionate than ever about her role in helping people buy and sell homes. Her dedication shines through as she guides clients through the often intricate process of real estate transactions. With a diverse portfolio under her belt, Tina has successfully assisted buyers and sellers with a wide range of properties, including residential real estate, commercial spaces, investment properties, probate and foreclosure sales, and vacant land transactions.
One of Tina's standout features is her commitment to offering a holistic range of services to her clients. Over the years, she has cultivated a valuable partnership with a vacant land specialist, Nicole Osburn. Tina places unwavering trust in Nicole's expertise, and as such, she readily refers her clients for specialized guidance in vacant land transactions.
In addition to her thriving real estate practice, Tina remains actively engaged in property management alongside her trusted business partner, Debbie Kowalski. Together, they oversee a diverse portfolio of properties, including condominiums, single-family homes, and duplexes. With a combined experience spanning over 30 years, Tina and Debbie bring a wealth of knowledge to their property management endeavors.
Tina's dedication to her clients and her unwavering commitment to delivering exceptional results sets her apart as a true industry leader. She eagerly anticipates the opportunity to assist you with all your real estate needs, whether you're buying, selling, or seeking property management services. For Tina, your homeownership dreams are her top priority, and she is steadfastly determined to turn those dreams into reality.
Continually striving for excellence, Tina actively pursues ongoing education in the real estate field. She holds certifications as a Pricing Strategy Advisor and Certified Real Estate Negotiator, and she's diligently working towards acquiring more certifications to better serve her clients.
With Tina Lewis and Home Team Real Estate Group LLC at your side, you can trust in the guidance, professionalism, and passion required to make your real estate goals a reality. Your journey toward homeownership is in expert hands.
Home Team Real Estate Group LLC
Suite 202
West Allis, WI 53227
United States