Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Tina Lewis & Debbie Kowalski
Meet the Team Behind Home Team Real Estate Group
Milwaukee Real Estate Experts | Serving Home Buyers, Sellers & Investors Throughout Southeast Wisconsin
At Home Team Real Estate Group LLC, real estate is about more than transactions — it’s about relationships, trust, and helping people move forward with confidence. Founded by Tina Lewis, Broker/Owner and REALTOR®, the company was built on a commitment to honest guidance, strong communication, and putting clients’ best interests first. Alongside Broker/Owner Debbie Kowalski, Tina leads the team with decades of combined experience helping buyers, sellers, and real estate investors throughout Southeast Wisconsin navigate the housing market.
At the heart of everything we do is our philosophy: Turning Dreams to Keys.
Tina Lewis – Founder | Broker/Owner
Tina founded Home Team Real Estate Group with the goal of creating a real estate experience where clients feel supported, informed, and confident throughout the entire process. Tina began her career in property management in 2003, gaining extensive experience overseeing residential communities, working closely with homeowners and investors, and managing large property portfolios.
In 2015, Tina expanded into real estate sales, bringing with her a strong operational background and deep understanding of property ownership, investment properties, and the local real estate market. Her experience managing more than 300 residential units throughout her career provides valuable insight that benefits both buyers and sellers today.
Tina works with home buyers, home sellers, and real estate investors throughout the Milwaukee area and Southeast Wisconsin, helping clients navigate everything from first-time home purchases to investment properties and multi-family opportunities.
One of the qualities clients appreciate most about working with Tina is her honesty and straightforward approach. She believes in giving clients the information they need to make the best decisions — even when it may not always be what they want to hear. Her goal is always to protect her clients’ interests and help them achieve the best possible outcome when buying or selling real estate.
Many of Tina’s clients come to her during major life transitions — whether it’s purchasing a first home, downsizing, investing in real estate, or helping families navigate the sale of a loved one’s property. She takes pride in being a trusted resource families can lean on during important and sometimes difficult transitions.
Debbie Kowalski – Broker/Owner
Debbie Kowalski joined Home Team Real Estate Group in 2024, bringing with her decades of experience in real estate operations and property management. Prior to joining Home Team, Debbie spent 25 years with Reilly Joseph Company where she oversaw the operations of five apartment complexes totaling more than 570 units.
A licensed real estate broker with an MBA from Cardinal Stritch University, Debbie brings exceptional organizational expertise, leadership, and strategic insight to the team. Her experience working with property owners, coordinating vendors, and managing large residential communities provides valuable perspective for clients navigating real estate transactions, investment opportunities, and property ownership.
Debbie’s professionalism, attention to detail, and commitment to service make her an invaluable resource for buyers and sellers throughout the Wisconsin real estate market.
How We Help Our Clients
• Buying homes in Milwaukee and Southeast Wisconsin
• Selling residential homes and condominiums
• Investment property and duplex purchases
• First-time home buyers navigating the home buying process
• Real estate market guidance and pricing strategies for sellers
• Assisting families during difficult transitions, including probate sales, estate situations, and elder care moves
• Helping families navigate the sale of a loved one’s home with compassion, patience, and trusted guidance
Our Mission
At Home Team Real Estate Group, our mission is to deliver honest, transparent real estate guidance and exceptional service to every client and community we serve. We are committed to building lasting relationships, supporting our agents and homeowners like family, and helping people confidently move forward into their next chapter — because real estate is more than transactions, it’s about home.
Proudly serving buyers and sellers throughout Milwaukee County and Southeast Wisconsin, including Milwaukee, Wauwatosa, West Allis, Greenfield, Cudahy, Oak Creek, Franklin, and surrounding communities.
To explore our latest real estate insights, market updates, and blogs, or to search available homes and investment properties, visit
www.hometeamrealestategroup.net
Home Team Real Estate Group LLC
Suite 202
West Allis, WI 53227
United States