Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Tina Lewis & Debbie Kowalski
Welcome to Home Team Real Estate Group & Property Management LLC
Founded in 2022, Home Team Real Estate Group is a full-service real estate and property management company dedicated to delivering exceptional service and results. Our mission is to help clients navigate their real estate journeys with confidence, whether they’re buying, selling, investing, or managing properties.
Our Story
Home Team Real Estate Group was founded by Tina Lewis, a seasoned REALTOR® and property management expert, with a vision to provide personalized, professional real estate services. Drawing from her extensive background and commitment to excellence, Tina built a team that shares her passion for client success and community impact.
Meet Our Team
Tina Lewis – Owner & Real Estate Division Lead
Tina brings over 15 years of property management expertise and nearly a decade of real estate experience to Home Team. She began her career managing a portfolio of 344 units at Reilly Joseph Co., where she earned a reputation for outstanding service and attention to detail. In 2015, Tina transitioned into real estate, becoming a trusted advocate for clients navigating the complexities of buying and selling homes.
Tina holds a business degree and is a licensed real estate broker. Her certifications include:
PSA (Pricing Strategy Advisor)
CREN (Certified Real Estate Negotiator)
RENE (Real Estate Negotiation Expert)
Tina’s leadership, market knowledge, and passion for helping clients achieve their goals are the cornerstones of our real estate division.
Debbie Kowalski – Property Management Division Lead
Debbie Kowalski joined Home Team with over 20 years of property management experience, including overseeing 572 units at Reilly Joseph Co. A licensed real estate broker with a business degree, Debbie is known for her exceptional organizational skills and dedication to client satisfaction.
At Home Team, Debbie leads the property management division, ensuring seamless operations for the multiple condo associations and residential properties we manage. Her expertise makes her an invaluable resource for homeowners and associations alike.
Why Choose Home Team Real Estate Group?
At Home Team Real Estate Group, we combine years of industry experience with a personalized approach to deliver tailored solutions for every client. From managing condo associations to guiding first-time homebuyers, we are committed to exceeding expectations at every turn.
Proven Expertise: Over 30 years of combined experience in real estate and property management.
Client-Centered: A focus on building lasting relationships through trust, transparency, and results.
Comprehensive Services: Real estate sales, property management, and association management tailored to your needs.
Strategic Home Pricing for Sellers: Our expertise helps sellers price their homes appropriately for the market while maximizing value. We guide homeowners through every stage of the selling process, offering insights and support to ensure a smooth and successful transaction.
Compassionate Guidance for Estate Sellers and POAs: We specialize in working with estate sellers and Power of Attorneys (POAs), providing thoughtful and compassionate support during life transitions. Whether it’s a probate sale or helping families navigate the complexities of selling a loved one’s property, we’re here to provide trusted expertise and alleviate stress.
Your Success is Our Mission
Whether you're buying, selling, investing, or seeking expert property management, Home Team Real Estate Group is here to help. Let us guide you every step of the way with unmatched expertise and dedication.
Home Team Real Estate Group LLC
Suite 202
West Allis, WI 53227
United States